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Certificate in Sales and Marketing Strategies

Course Code Standard Fee NYSC Fee Degree Type






As users become more resistant to patronage, leading marketers and sales persons are in the business of identifying real needs and persuading potential customers to respond favorably to ideas that will result in mutual satisfaction for both them and the buyer. This course is designed to help you achieve result and real growth in your sales figures and meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively function within the areas of sales and/or marketing.

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Entry Requirements

Diploma and First Degree (Waiver: High School (O’Level) with minimum of 2 years work experience in a related field can apply).

Learning Outcomes

By the time you complete this course, you should be able to:

1. How to help your customer get what they want

2. Need to Understand your product options better for effective negotiation.

3. How to Carry out a feasibility study

4. How to Conduct a market and competitor analysis

5. Understand the four Marketing Mix

6. Develop a positioning strategy, pricing strategy, distribution channel, promotion and advertising strategy

7. Market Target and Target market

8. How to Interpret prospect needs by conducting a needs analysis

9. Master active listening techniques to better connect with & understand Negate competitor quotes, while remaining professional

10. Deliver presentations that trigger purchase

11. Master highly effective closing techniques

12. Build your business credibility and professionally reduce objections to sale

13. Manage your sales database effectively

14. Understand the principles and practices of effective sales and marketing

15. Develop a corporate brand, and present sales and marketing pitches with greater authority.

Course Outline

Introduction to Marketing

Recognizing Trends and Market Research

Strategies for Success

Mission Statements

Developing a Marketing Plan

Increasing Business



Identify principal Contact

Performing a Needs Analysis

Creating Potential Solutions

A Basic Opening for Warm Calls

Using the Referral Opening

Restating and Paraphrasing to gain commitment

Features and Benefits matched to Customer Need

Outlining your Unique Selling Proposition

The Burning Question that every Customer wants answered

Representational bias

Common types of Objections

Powerful Closing Techniques Resolving Customer Service Issues


Due to emerging global trends, changes in the world and globalization across borders, our course outline, regularly change from time to time to meet up with this development and gives you leverage in a competitive world.

Teaching Methodology

The concepts in this course will be taught using a combination of lecture, discussion, and dialogue around cases, with emphasis on active learning. A case is a comprehensive exposition of a real managerial situation describing a set of problems and requiring a plan of action. The case method provides a pragmatic framework for the learning process. Its success depends heavily on student preparation and active participation in class discussions.

Course Assessment

To complete this course successfully, students must achieve a passing grade of 50% or higher on the overall course. This will include assignments and option test exam.

Study Modes

Classroom Online

4 Weeks

2 Weeks

Study Tips

  • 1. Come to class regularly and on time
  • 2. Be fully prepared and ready to participate in every class.
  • 3. Find learning and positive experiences with your classmates and the instructor.
  • 4. Read, prepare and turn in your assignments on time.
  • 5. If asked by the instructor to give your opinion on a topic, give your best answer.
  • 6. Willingly and unselfishly share your ideas, experiences, and opinions to the class.
  • 7. Appreciate the opinions and values of your classmates and be respectful
  • 8. Don’t be noisy; don’t interrupt anyone and do well to keep your argument professional.
  • 9. Keep what happens in class professional and confidential.
  • 10. If you cannot make it to class, please let the instructor know in advance.

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