By the time you complete this course, you should be able to:

1. Apply breakthrough leadership and communication techniques to drive business value and become a more powerful leader

2. Implement best practices for influencing peers, managers, subordinates, customers and other stakeholders

3. Explain how to effectively handle challenges such as delivering unpopular news, increasing team motivation and winning hearts and minds

4. Communicate confidently in any environment, from spontaneous “elevator pitches” to high stakes speeches and proposals that earn commitment and cooperation

5. Deliver powerful messages that lead to rapid action and that control emotions when facing resistance and conflict

6. Optimize internal communication and sell their organization’s vision, mission and values to their team members

Module 1: Introduction to Leadership

Earning credibility as a leader

Identifying the characteristics of a credible leader

Establishing your credibility firmly

Five main sources of power of any leader

Maximizing the leader’s effectiveness with emotional intelligence

Understanding the ingredients of emotional intelligence

Creating a positive professional image within the organization

Changing communication style depending on team member and condition

Motivating through communication

Creating an environment of engagement

Module 2: Organizing and delivering thoughts and messages

Understanding your leadership role and its relation to communication

Organizing your ideas using mind mapping

Presenting vs. Public Speaking

Importance of communication to any leader

Essentials of public speaking

Communicating tasks and assignments effectively

Communicating performance issues

Module 3: Winning hearts and minds of people

Knowing your employees

Managing your employees' expectations

‘Selling’ your ideas to an audience

Creating a persuasive message that evokes the right emotions

Reframing a message from negative to positive

Communicating difficult news or unpopular messages

Leading and communicating during a crisis

Module 4: Building consensus, commitment and cooperation

Principles of ethical leadership

Ethical dilemmas faced by leaders

Identifying techniques for building consensus

Describing how to secure commitment and cooperation to your change initiatives

Exploring the stages of effective change management

Creating healthy inter-departmental cooperation and communication

Module 5: Leading organizational communication

Controlling and managing rumors

Dealing and managing office politics

Responding to key political behavior

The four types of grapevine chain

Leading cultural change

Transparency in an organization: how far should we go?

Choosing the right channel for communicating your message

Communicating and leading your organizational vision, mission

Note

Due to emerging global trends, changes in the world and globalization across borders, our course outline, regularly change from time to time to meet up with this development and gives you leverage in a competitive world.

Teaching Methodology

The concepts in this course will be taught using a combination of lecture, discussion, and dialogue around cases, with emphasis on active learning. A case is a comprehensive exposition of a real managerial situation describing a set of problems and requiring a plan of action. The case method provides a pragmatic framework for the learning process. Its success depends heavily on student preparation and active participation in class discussions.

Course Assessment

To complete this course successfully, students must achieve a passing grade of 50% or higher on the overall course. This will include assignments and option test exam.